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Apple Business Chat: Conversational Commerce in the Post Facebook World
Sometimes, timing is everything, and this is one of those instances. Apple could not have picked a better day to move its iMessage-based Business Chat out of beta. As Facebook’s CEO Mark Zuckerberg bore the slings, errors and innuendo that the breach of 50 million subscribers’ personal information engenders, Tim Cook could showcase the long-standing respect that his company has paid to individual privacy, centered on end-to-end encryption of iMessage and extended to the integration of iMessage Apps that simplify messaging-based interactions between brands and their customers or prospects.
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