Identity-Driven Marketing

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

whitePaper | December 4, 2021

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing). With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

whitePaper | September 6, 2022

Use the campaign guide and blueprint to plan and run a successful campaign leveraging VMware partner marketing materials and programs as well as your own content. Campaign materials indicated below can be executed via Partner Demand Center or your own marketing platform.

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.

whitePaper | August 5, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey more successfully.