Resource/Ammirati, An IBM Company
Founded in 1981 with Apple as its first client, Resource/Ammirati is known for digital experience innovation and a rich tradition of thought leadership, including The OPEN Brand, which provided marketers a playbook for navigating the “always on,” technology-inspired and consumer-driven OPEN era. IBM iX acquired Resource/Ammirati in February 2016 as part of a collaborative mission to use creativity and technology to make anything possible for clients.