Social Media Analytics: Driving Better Marketing Decisions

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.

whitePaper | June 2, 2022

AI is rapidly changing the world we live in, and the field of marketing is no exception. Businesses implement artificial intelligence in various ways to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Yet some marketers still prefer more traditional methods and are wary of AI practices. However, they likely don’t realize all the ways they’re already using AI. Autocorrect, GPS, voice-controlled home assistants, Netflix suggestions, recommended purchases on ecommerce sites, and search engines are all examples of AI we use everyday without even realizing it. AI software isn’t just for large, established companies anymore. Startups and businesses of any size can greatly benefit from implementing various AI programs too

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

whitePaper | May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pantheon is the only way we can do that.” After moving to Pantheon’s WebOps workflow, Tableau was able to move from monthly to weekly deployments in support of marketing.

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.