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OPTIMIZING MARKETING SPEND FOR THE MODERN CMO

While the customer is increasingly the driving force behind marketing strategy and decision making, a significant shift in the general business landscape and the growing complexity of modern marketing is placing new expectations on all marketing professionals to deliver.

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SoVi Digital

SoVi Digital boasts an in-house team consisting of savvy web gurus, experienced marketers and talented creatives; all with a singular focus… RESULTS! In fact, many of our national campaigns are tied to performance agreements. Simply put, we succeed when you do. We set ourselves apart with superior customer service and intensive collaboration. Work with us and be prepared to be involved, because SoVi Digital acts as an extension of your business. Cooperation on both sides is a requirement. For this reason, SoVi Digital is very selective about choosing clients. We only manage up to 10 national campaigns at a time, ensuring that each brand that SoVi works with gets only our very best performance.

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whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).

Using AI to Maximize Marketing ROI: 6 Use Cases

whitePaper | June 2, 2022

AI is rapidly changing the world we live in, and the field of marketing is no exception. Businesses implement artificial intelligence in various ways to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Yet some marketers still prefer more traditional methods and are wary of AI practices. However, they likely don’t realize all the ways they’re already using AI. Autocorrect, GPS, voice-controlled home assistants, Netflix suggestions, recommended purchases on ecommerce sites, and search engines are all examples of AI we use everyday without even realizing it. AI software isn’t just for large, established companies anymore. Startups and businesses of any size can greatly benefit from implementing various AI programs too

The New Event Marketing Opportunity

whitePaper | December 2, 2021

Where does day-dreaming about what’s possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity.

The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | September 21, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

OPTIMIZING MARKETING SPEND FOR THE MODERN CMO