2016 Email Marketing Trends

At the end of 2015, email marketers were focused on personalization, optimizing send times and leveraging their data based on behavioral and preference segments to drive higher ROI for the email channels. As Yes Lifecycle Marketing’s Mike Fisher told Direct Marketing News in December 2015, “Brands are starting to realize that when you personalize to a higher level, lifts are in the area of 150-200%. Retailers such as Land’s End, eBay, and Party City that use triggered email strategies and coordinate across channels are leading the way in email marketing.” Now that we’re halfway through 2016, let's check in on how top brands and cutting-edge companies are making out with personalization, relevance and triggered email programs in their email marketing programs.

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AdCellerant LLC

AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.

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