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The 10 Best Online Marketing Strategies to Make You a Unicorn

January 12, 2017

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, on our company's blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined.

Spotlight

WAVE

WAVE formed with the aim of focusing on representing primarily companies in high technology solutions, services, and products. As a new venture WAVE brings together an international team of established titans in the sales and marketing industries. We have 30 locations all across the US, and footprint in Europe and Australia.

Other Infographics

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Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

The 10 Best Online Marketing Strategies to Make You a Unicorn