Essential dashboards for the data-driven marketer

We’re a small, lean team of digital marketers working hard to raise brand awareness, beat our targets, and punch above our weight on SEO, SEM, Social, advocate and content marketing. For us, staying lean while being effective across multiple digital channels is a challenge. We use a wide variety of tools like Google Analytics, Google Adwords, Facebook Ads, SEMRush, Moz, Talkwalker, Unbounce, Influitive, Uberflip, Mixpanel, Salesforce, Marketo, Hootsuite, Optimizely, Hotjar and Datanyze. They’re great tools, but managing and monitoring so many services can be overwhelming.

Spotlight

SparkReaction

SparkReaction is an inbound marketing agency and HubSpot certified partner. As inbound marketing experts, we'll find holes in your funnel, grow leads, and make HubSpot work for you. Our team includes talented writers, strategists, designers, and developers who focus on your growth. SparkReaction began with happy hour drinks between friends. At a previous employer, our founders saw first-hand the power of inbound marketing and how it helped them grow. They came from diverse professional backgrounds, but felt united by a common love and belief in the inbound marketing methodology.

OTHER WHITEPAPERS
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Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

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Master the Art of To-Channel Communications

whitePaper | February 8, 2022

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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4 Tips to Improve LinkedIn Campaigns

whitePaper | December 4, 2021

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing). With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

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How Creative Automation delivers retail marketing at scale while increasing personalization

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

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Making Sense of Digital Experience Monitoring Solutions

whitePaper | September 17, 2021

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization can achieve greater observability, keep up with an optimal customer-centric digital strategy and respond to problems more effectively. But it’s important to understand which monitoring solution best fits your business needs. Read Making Sense of Digital Experience Monitoring Solutions to learn how DEM can improve your web performance, including: Why DEM is critical for a great customer experience The benefits of front-end application monitoring solutions How to choose the right solution for your organization

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Spotlight

SparkReaction

SparkReaction is an inbound marketing agency and HubSpot certified partner. As inbound marketing experts, we'll find holes in your funnel, grow leads, and make HubSpot work for you. Our team includes talented writers, strategists, designers, and developers who focus on your growth. SparkReaction began with happy hour drinks between friends. At a previous employer, our founders saw first-hand the power of inbound marketing and how it helped them grow. They came from diverse professional backgrounds, but felt united by a common love and belief in the inbound marketing methodology.

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