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B2B Content Marketing | Content Marketing Tutorial

While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take a while to become evident. Building up a strategy and applying it consistently take time and effort. Creating meaningful and useful content and distributing it efficiently are just one side of the coin. Making the most of this marketing strategy requires digging deep into the ways you can attract and retain your customers. The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

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Fifth Advertising

We know that marketing to consumers is no longer enough; we must create what matters to people. So let’s focus on what makes you different. In every client partnership, we set aside initial time to get to know your business, your competition, your customers, your goals, and your ideas. Then we create custom digital solutions that tell that story and grow your business.

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2023 Channel Partner Event Recap - San Francisco, CA

video | May 23, 2023

We welcomed Channel Partners to our San Francisco office for a Channel Partner Summit in late April during RSA week. Hear from current partners on why and what they like about working with OPSWAT and our integrated IT/OT platform. The OPSWAT Channel Partner Program is designed for VARs, MSPs, systems integrators, and other security resellers who are looking to expand their offerings to help companies protect their critical infrastructure. The program is flexible and offers options to meet the needs of a wide range of businesses. We support partnerships across a wide range of industries, around the world....

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Why Channel Partners Don’t Use Market Development Funds

video | May 22, 2023

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this video, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up....

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Knox: Introducing the Samsung Knox Partner Program

video | May 26, 2023

The Knox Partner Program drives added value for Business Solution Providers, Managed Service Providers (MSP), and Resellers by connecting you directly to Samsung Knox. By offering the right support across development, marketing, and sales and giving you the ability to effectively secure, manage and deploy customer devices, the Knox Partner Program will differentiate and elevate your business....

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Unlocking Success: Omnichannel Strategies for 2023

video | May 22, 2023

Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience....

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2023 Channel Partner Event Recap - San Francisco, CA

video | May 23, 2023

We welcomed Channel Partners to our San Francisco office for a Channel Partner Summit in late April during RSA week. Hear from current partners on why and what they like about working with OPSWAT and our integrated IT/OT platform. The OPSWAT Channel Partner Program is designed for VARs, MSPs, systems integrators, and other security resellers who are looking to expand their offerings to help companies protect their critical infrastructure. The program is flexible and offers options to meet the needs of a wide range of businesses. We support partnerships across a wide range of industries, around the world....

Watch Now

Why Channel Partners Don’t Use Market Development Funds

video | May 22, 2023

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this video, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up....

Watch Now

Knox: Introducing the Samsung Knox Partner Program

video | May 26, 2023

The Knox Partner Program drives added value for Business Solution Providers, Managed Service Providers (MSP), and Resellers by connecting you directly to Samsung Knox. By offering the right support across development, marketing, and sales and giving you the ability to effectively secure, manage and deploy customer devices, the Knox Partner Program will differentiate and elevate your business....

Watch Now

Unlocking Success: Omnichannel Strategies for 2023

video | May 22, 2023

Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience....

Watch Now
MORE VIDEOS

Spotlight

Fifth Advertising

We know that marketing to consumers is no longer enough; we must create what matters to people. So let’s focus on what makes you different. In every client partnership, we set aside initial time to get to know your business, your competition, your customers, your goals, and your ideas. Then we create custom digital solutions that tell that story and grow your business.

Events