Collaboration for Effective Marketing

A new marketing campaign is kicking off to announce a major upgrade to her company’s flagship product. Liz’s team will have to work in tandem with the sales department, product experts and vendors to develop strong marketing assets for three distinctly different audiences. Before she embarks on this new campaign, Liz digs for information to understand why past campaigns have been ineffective. She knows that reaching her target audience with compelling digital content is essential to getting her company’s solution considered in prospects’ minds. And that content has to reach them long before her sales team can engage with those prospects.

Spotlight

Robocorp

Most robotic process automation initiatives fail to get off the ground because the current drag-and-drop offerings are expensive and frustrating for developers. Robocorp is a Python-based open source stack for automating applications and processes. Automate any task you can imagine with hundreds of keywords and libraries with performance, scalability, and security built-in. Our cloud robots can run on any platform from any machine, and scale horizontally to ensure mission-critical processes complete as efficiently as possible. Getting started is free, and our resource-based pricing ensures your costs are always straightforward - no matter how much your implementation grows.

OTHER WHITEPAPERS
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Using AI to Maximize Marketing ROI: 6 Use Cases

whitePaper | June 2, 2022

AI is rapidly changing the world we live in, and the field of marketing is no exception. Businesses implement artificial intelligence in various ways to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Yet some marketers still prefer more traditional methods and are wary of AI practices. However, they likely don’t realize all the ways they’re already using AI. Autocorrect, GPS, voice-controlled home assistants, Netflix suggestions, recommended purchases on ecommerce sites, and search engines are all examples of AI we use everyday without even realizing it. AI software isn’t just for large, established companies anymore. Startups and businesses of any size can greatly benefit from implementing various AI programs too

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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

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Associate Partner, Marketing and Communications

whitePaper | October 17, 2022

Racial injusti ce, inequity, and the systems designed to perpetuate them have defi ned our nati on’s history. In the 1954 Brown v. Board of Educati on ruling, the Supreme Court stated “…it is doubtf ul that any child may reasonably be expected to succeed in life if he is denied the opportunity of an educati on. Such an opportunity…is a right which must be made available to all on equal terms.”

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The Future of Sales and Marketing

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

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Online Marketing Help for Businesses

whitePaper | October 7, 2021

If you’re reading this, you’re probably feeling overwhelmed. Learn how WebiMax can help take the pressure off and handle some of your online marketing initiatives so you can focus on leading. Learn how WebiMax can help with: Engaging Audiences through Social Media Improve/Monitor Your Online Reputation Building a Mobile Responsive Website Enhancing Your Local Presence through SEO Improving Your Online Public Relations Taking Advantage Targeted Advertisements SEO Tactics Like Keyword Research, Link Building and Content Writing Optimization

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Spotlight

Robocorp

Most robotic process automation initiatives fail to get off the ground because the current drag-and-drop offerings are expensive and frustrating for developers. Robocorp is a Python-based open source stack for automating applications and processes. Automate any task you can imagine with hundreds of keywords and libraries with performance, scalability, and security built-in. Our cloud robots can run on any platform from any machine, and scale horizontally to ensure mission-critical processes complete as efficiently as possible. Getting started is free, and our resource-based pricing ensures your costs are always straightforward - no matter how much your implementation grows.

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