CONSUMER TRENDS IMPACTING MOBILE MARKETING

March 13, 2017

Understanding how consumers behave on mobile devices is the first step in developing a strong mobile marketing strategy. Brands must be prepared to engage customers through mobile devices as mobile use was significantly higher than desktop use in 2016. THE NEW NORM: MULTI-SCREENING 69% The majority of U.S. consumers are now multi-screening (accessing sites on both mobile and desktop devices), so a consistent user experience across all devices is essential.

Spotlight

Search Republic

Search Republic grew from the experience and capability of our parent, Online Republic, which spends millions of it's own dollars on Search each year to generate massive sales. We offer services around search engine marketing (SEM), search engine optimisation (SEO), conversion rate optimisation (CRO) and mobile marketing. In 2015 the Online Republic group invested over $12 million of its own dollars into SEM and SEO and generated almost $200 million in revenue.

Other Infographics
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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

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Spotlight

Search Republic

Search Republic grew from the experience and capability of our parent, Online Republic, which spends millions of it's own dollars on Search each year to generate massive sales. We offer services around search engine marketing (SEM), search engine optimisation (SEO), conversion rate optimisation (CRO) and mobile marketing. In 2015 the Online Republic group invested over $12 million of its own dollars into SEM and SEO and generated almost $200 million in revenue.

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