INFOGRAPHIC: Content is (Really) King, According to Survey of CMOs

If you’re not investing in content marketing, it might be time to rework your budget. According to new research from IBM and The CMO Club, content generation is the biggest expenditure for the 100 global CMOs surveyed, weighing in at 13% of their total marketing budgets. Advertising is their second-largest expenditure, at 12%, and digital online, digital website and events each get 11% of the total budgets.

Spotlight

FRED & FARID

250+ Digital Distinctions Since 2011 / Cannes Lions Grand Prix Award / TWITTER @FredFaridGroup "There should be more agencies challenging the status quo. FRED & FARID is a good example of a young independent agency that has succeeded brilliantly. But we need 10 or 20 Fred & Farids" Sir John Hegarty / Les Echos (01 October 2012). FRED & FARID (New York, Shanghai, Paris) provides digital advertising solutions for brands through five fields of expertise: Business Intelligence, Social, Content, Tech, Luxe. FRED & FARID (New York, Shanghai, Paris) provides ideation, concepts, vision for brands. We host a lab about the future of 30 industries. We help our clients sharpen their vision and design relevant products or services. FRED & FARID (New York, Shanghai, Paris) provides capital, incubation, acceleration, mentoring and resources to promising digital ventures in adtech, media and mobile.

Other Infographics
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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

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The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

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Spotlight

FRED & FARID

250+ Digital Distinctions Since 2011 / Cannes Lions Grand Prix Award / TWITTER @FredFaridGroup "There should be more agencies challenging the status quo. FRED & FARID is a good example of a young independent agency that has succeeded brilliantly. But we need 10 or 20 Fred & Farids" Sir John Hegarty / Les Echos (01 October 2012). FRED & FARID (New York, Shanghai, Paris) provides digital advertising solutions for brands through five fields of expertise: Business Intelligence, Social, Content, Tech, Luxe. FRED & FARID (New York, Shanghai, Paris) provides ideation, concepts, vision for brands. We host a lab about the future of 30 industries. We help our clients sharpen their vision and design relevant products or services. FRED & FARID (New York, Shanghai, Paris) provides capital, incubation, acceleration, mentoring and resources to promising digital ventures in adtech, media and mobile.

Events