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The State of Search Marketing 2016

Google handles 2 trillion searches per year, but the way people are using it is changing. Last year we saw the shift to mobile pass the tipping point, with over half of searches coming from mobile devices. It was this shift to mobile that prompted one of the biggest PPC changes of 2016; the removal of side ads. As you can see from the infographic below, this has mostly boosted clicks on ads that appear at the bottom of SERPS, although also has meant more clicks on the top ads as well.

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