The State of Video Marketing 2016

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

whitePaper | June 10, 2022

Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits. This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers. Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.

whitePaper | November 15, 2021

Technology currently accounts for the largest portion of marketing budgets, and 68% of CMOs expect their already significant technology spend to increase. But optimizing the way teams use that tech continues to be a challenge.

whitePaper | November 10, 2022

In a competitive channel landscape, the partner experience is imperative for increasing revenue – but creating a personalized journey for each partner across all touchpoints can be challenging. To be successful, leaders need the right talent and technology. This guide explores the core areas that you should focus on when looking for a channel management solution.

whitePaper | October 28, 2021

Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”