Top-10-Tips-for-More-Effective-Campaign-Sending

June 11, 2014

Email marketing can be one of the most effective marketing tools on the planet.
It’s a quick and easy way to reach your target prospects and customers with new
products, promotions, etc.

Spotlight

Goodway Group

Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.

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The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

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The Essential Guide to Partner Planning

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The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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Growth Marketing Automation: The Next Wave

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In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

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Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

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Spotlight

Goodway Group

Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.

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