Leading A Digital Marketing Evolution

Enterprise marketers are working through a time of chaos. The last 15 years have seen more changes than the 50 years that came before them. The digital age has been difficult, especially for global companies that move deliberately and adapt slowly.

Spotlight

Charles River Interactive, Inc.

At Charles River Interactive we’ll create a comprehensive strategy that will help you harness the potential of digital marketing—built around a solid search engine marketing core—to achieve the business goals you want and need. By creating an integrated digital marketing plan that’s driven by data and delivers optimum results, we’ll become a trusted partner who feels like part of your in-house team.

OTHER WHITEPAPERS
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How to Convert More Leads Into Customers

whitePaper | August 1, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

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Three Stages of Legal Digital Transformation

whitePaper | August 5, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey more successfully.

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Omnichannel marketing for customer-driven interactions

whitePaper | September 26, 2022

With the growing impact of mobile apps and digital touchpoints on shopping behavior, customers have more channels to find and buy products. This translates into more opportunities for marketers to connect with and engage such customers. But it also means a great deal more complexity for successful marketing execution.

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5 Insights Shaping the Future of Martech

whitePaper | November 15, 2021

Technology currently accounts for the largest portion of marketing budgets, and 68% of CMOs expect their already significant technology spend to increase. But optimizing the way teams use that tech continues to be a challenge.

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Channel Partner StudySuccess in the Indirect Sales Channel

whitePaper | August 22, 2022

The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

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Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels

whitePaper | May 16, 2022

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

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Spotlight

Charles River Interactive, Inc.

At Charles River Interactive we’ll create a comprehensive strategy that will help you harness the potential of digital marketing—built around a solid search engine marketing core—to achieve the business goals you want and need. By creating an integrated digital marketing plan that’s driven by data and delivers optimum results, we’ll become a trusted partner who feels like part of your in-house team.

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