A quarterly mobile marketing report from Opera Mediaworks

While time spent each day, or month, is a solid measure of the significant role that mobile apps are now playing in our everyday lives, there is another metric that advertisers care deeply about: reach.Until recently, there was a perception that mobile took a backseat to other media when it came to volume. But as seen in the chart below, mobile now has the ability to reach TV-sized audiences,with some mobile apps surpassing the reach of popular TV shows like The Walking Dead, Survivor and Scandal.

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MARC USA

MARC USA is a national full-service integrated marketing communications firm known for uncovering radical insights that incite powerful reactions through a deeper understanding of whole-brain behavior. With offices in Chicago, Miami and Pittsburgh, more than 200 employees and more than $320 million in annual billings, we are one of the largest independent agencies in the country. Our integrated services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion.

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Spotlight

MARC USA

MARC USA is a national full-service integrated marketing communications firm known for uncovering radical insights that incite powerful reactions through a deeper understanding of whole-brain behavior. With offices in Chicago, Miami and Pittsburgh, more than 200 employees and more than $320 million in annual billings, we are one of the largest independent agencies in the country. Our integrated services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion.

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