WHO’S IN CHARGE HERE? HOW TO ALIGN TECHNOLOGY, MARKETING & MERCHANDISING TO DRIVE ONLINE COMMERCE
May 16, 2019 | (1:00)
USA (United States of America)
Online commerce is no longer an isolated channel managed by a crack team of web programmers and marketers. It is now a major source of brand revenue that impacts nearly every business process across your organization.So how do you integrate all the pieces of the online buying experience into every aspect of your company? There is no one business unit that can drive the type of change — and results — you need to remain competitive. To transform your customer experience, you’ve got to have the right mix of technologists, marketers and merchandisers.