LINKEDIN BEST PRACTICES FOR B2B & B2C MARKETING
April 17, 2019 | (12:00 PM)
USA (United States of America)
LinkedIn is often overlooked by marketers who underestimate its impact. However, it’s a useful marketing tool that helps to achieve various objectives, such as driving website traffic and generating leads.According to data from LinkedIn, 93% of B2B marketers consider the social network to be the most effective lead generation site for their businesses, while 51% of companies acquired a B2C customer through the site. E-consultancy reported that LinkedIn accounts for 64% of all corporate website visits from social media channels. This shows that LinkedIn can be a very effective part of your company's marketing mix.