BRAND MARKETERS INSIDER SUMMIT
August 19-22, 2018
SQUAW CREEK, USA (United States of America)
When you have a hammer, everything looks like a nail. And when data is the marketing hammer, most projects lean toward performance goals at the expense of branding considerations. But as marketers look toward longer-term growth and customer acquisition in a cluttered landscape, they need a more strategic approach to building data, tech, and the media plan itself.