2018 MARKETING ANALYTICS CONFERENCE
May 17-18, 2018
Atlanta, USA (United States of America)
Data-Driven Marketing requires both strategical vision and tactical mastery. Senior leaders including Chief Marketing Officers, Chief Data Officers, and Chief Information Officers must prioritize data collection, analysis and responsiveness to drive consumer acquisition and retention and to build the best possible customer experience. In turn, execution of this strategical vision requires frontline tactical and technical mastery.