Castleford Content Marketing

Vectra | July 09, 2020

Vectra® AI, a leader in network threat detection and response (NDR), today unveiled its modernized global channel partner program, new training and expansion into the commercial market to meet accelerated demand for one of the fastest growing markets in cybersecurity. The new partner program significantly upgrades the overall framework, increases investment in partner relationships on a massive scale, and allows partners to drive their business, while Vectra focuses on ensuring customer succ...

Content Marketing

VDH | April 19, 2022

After the initial announcement of Van Dyke Horn Public Relations (VDH) and Lambert joining forces on March 30, we asked, what's next? VDH today announced the hiring of four seasoned staff who make up the agency's 11-member team. VDH announced a strategic partnership with Lambert, a national integrated communications agency, on March 30, joining two of Michigan's top PR agencies. VDH remains a Minority Business Enterprise (MBE) business as it has for the last 24 years. ...

Content Marketing

PureB2B | February 16, 2021

PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. "Marketers today are being challenged with owning more of the funnel - not only on M...

Channel Partnerships

Accesswire | April 24, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a groundbreaking new role that unifies Zift's customer-facing teams by combining Professional Services, Customer Success, and Customer Support as the company expands its user community. Cosmo Mariano has joined the company in the new role of Chief Customer Officer. Throughout his career, Mariano has held key positions in various ...