drumBEAT Marketing

Channel Partnerships

Bluecat | June 09, 2022

BlueCat Networks, the Adaptive DNS ™ Company, announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management solutions. Effective immediately, all new businesses will go through its channel partner program. Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and pr...

Channel Partnerships

AscellaHealth | September 26, 2022

AscellaHealth, a global healthcare and specialty pharmacy solutions company, is extremely honored to be named Strategic Channel Partner of the Year at the recent National Association of Specialty Pharmacy (NASP) Annual Meeting & Expo. This award is given to an organization such as a manufacturer, technology provider, GPO, Hub service provider, logistics provider, nonprofit or other that provides a service or solution to facilitate the delivery of high-quality, cost-effective specialty pharma...

Tripp Lite | August 20, 2020

Tripp Lite, a global manufacturer of power protection and connectivity solutions, is pleased to announce that CRN®, a brand of The Channel Company, has named it a winner in the 2020 CRN Annual Report Card (ARC) Awards. CRN has recognized Tripp Lite for Managed and Cloud Services in the Power Protection and Management category. Now in its 35th year, the CRN ARC Awards recognize and celebrate best-in-class vendors that are committed to driving channel growth and demonstrating outstanding chann...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...