American Marketing Association

American Marketing Association | October 25, 2016

College bookstores may seem antiquated in 2016, but Barnes and Noble College is staying relevant with the power of marketing research. Rumors of the death of college bookstores have been greatly exaggerated, according to Barnes and Noble College VP of operations and CMO Lisa Malat. Even against stiff competition—such as Textbook.com and Amazon.com—Malat says the company’s research has allowed it to engage with millennial and Generation Z students in the company’s 770 camp...

American Marketing Association | November 07, 2016

In its brief history, content agency Los York has only known success Formed in 2014 by agency veterans Dexton “Dex” Deboree and Seth Epstein, Los York struck gold with its immersive game “The Last Shot” at the 2015 NBA All-Star Game. Using more than 10 million individual LED pixels on 889 panels laid across three walls and a floor, the project allowed users to reenact Michael Jordan’s career highlights by placing themselves in the shoes of “His Airness&...

American Marketing Association | March 26, 2016

If you’re your company’s only marketer, advancing and achieving your marketing goals can seem like an uphill climb, but it doesn’t have to be, experts say. Here’s some advice for succeeding as a marketing team of one....

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...