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Content Marketing
Validity | April 28, 2022
Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns. Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so c...
Channel Partnerships
Impartner | February 14, 2022
Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), announced it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. The company was recognized for its recently released Impartner PX PartnerExperience—a revolutionary PRM interface with a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate channel revenue. Impartner PX p...
Marketing Data
Movable Ink | February 21, 2022
Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...
Marketing Strategy
Litmus | May 03, 2021
Litmus, an innovator in email marketing, today introduced new features and integrations to additional scale on-brand email creation while engaging adaptability, inventiveness, and advancement. Updates incorporate new reconciliations with HubSpot and Adobe Campaign Standard that engage clients to assemble, test, and audit messages more productively than any other time in recent memory. New highlights in Visual Editor, Design Library, and Litmus Test support email marketers in their work to make o...
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