Cadreon is IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, we leverage best-in-class technology to deliver the most comprehensive, highest-performing programmatic solutions on the market. We provide extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape.

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MOVERS & SHAKERS: CADREON, IAB AND OMD

IPG Mediabrands | October 21, 2016

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More than a year after stepping down from the organisation, Gai Le Roy is set to return to the IAB as its research director. Le Roy, who previously held the research director role for two years, will again lead the IAB’s research activities to ensure the industry body is across media consumption changes and the evolving commercial measurement options, while overseeing the industry’s adoption of cross media measurement....

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PATRICK DARCY APPOINTED MD OF IPG’S CADREON

IPG Mediabrands | October 20, 2016

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Darren Stein, CEO of Cadreon, said Darcy’s skills and experience were a special and very deliberate fit within the design of Cadreon’s future senior leadership team. “We are presenting clients with a complete approach to creating and activating insight-led, personalised communications across digital media channels. We’re introducing seamless connectivity of digital consumer analytics and insights to implementation and Pat’s experience and skills will be central to d...

Read More

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

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LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

MOVERS & SHAKERS: CADREON, IAB AND OMD

IPG Mediabrands | October 21, 2016

More than a year after stepping down from the organisation, Gai Le Roy is set to return to the IAB as its research director. Le Roy, who previously held the research director role for two years, will again lead the IAB’s research activities to ensure the industry body is across media consumption changes and the evolving commercial measurement options, while overseeing the industry’s adoption of cross media measurement....

Read More
news image

PATRICK DARCY APPOINTED MD OF IPG’S CADREON

IPG Mediabrands | October 20, 2016

Darren Stein, CEO of Cadreon, said Darcy’s skills and experience were a special and very deliberate fit within the design of Cadreon’s future senior leadership team. “We are presenting clients with a complete approach to creating and activating insight-led, personalised communications across digital media channels. We’re introducing seamless connectivity of digital consumer analytics and insights to implementation and Pat’s experience and skills will be central to d...

Read More
news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us