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24/7 Media Inc.


24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology provides solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.

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New York, NY — Wednesday, December 16, 2015 — DGital Media, the audio engagement company, announced today that it is partnering with Cox Media Group to syndicate and market The Herman Cain Show effective January 4, 2016. DGital Media will be the exclusive advertising sales representative and its affiliated company WYM Media will be the exclusive distributor, handling affiliate marketing....
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Cox Enterprises President and CEO John Dyer said Guthrie played a key role in the creation of Cox Media Group in 2008 and has been recognized as one of the media industry’s most influential leaders.

Guthrie joined the company in 1998 and is currently Cox Media Group’s executive vice president of national ad platforms and president of Cox Reps, a television advertising rep firm. Guthrie also oversees Videa, which provides sales automation services.

Guthri...

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Whether it’s “tweet” this, “like” that or sharing your latest selfie, these days there is no escape from social media. All of which leaves many practitioners feeling pressured to climb aboard the bandwagon when it comes to client communications....
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Manifesto, best known for its work with clients including Cancer Research UK, Marie Curie, The Children's Society, The National Trust, Tata Steel and more, has announced its merger with creative and content agency, Creative Cherry....
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Data management platforms (DMPs) are commonly used in Europe, but adopters are yet to make the most of them.

That’s the upshot from a survey of 360 digital marketing professionals across the globe by ExchangeWire and Weborama, revealing that over two thirds (68%) of European brands, agencies and publishers now use a DMP, and by 2018 this figure will reach 92%.

Despite their growing popularity and a high level of satisfaction with the technology, there still is a s...

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Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand.Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billi...
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