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9 Digital


They create better customer experience by combining the use of technology, creativity, insights and analytical expertise to improve marketing of your products and services.

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As retailers struggle to track customers across devices and into stores, ad tech players are developing tools to help bridge the omnichannel gap. Today, consumers are spending more and more time on their phones, but are still doing most of their shopping in stores. comScore's latest measurement tool aims to help track the impact mobile ads have on in-store visits, a blind spot for many retailers.

Tracking and measuring campaigns across different marketing channels — espe...

ADWEEK
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SAN FRANCISCO — Facebook says it will no longer allow advertisers to exclude specific racial and ethnic groups when placing ads related to housing, credit or employment.
"We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit," Erin Egan, Facebook's vice president of U.S. public policy, told USA TODAY.
Facebook will also require advertisers to affirm that they will not...

USATODAY
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A leader in powering online marketing for local businesses, unveiled new analytics features for ReachEdge, its lead capture and marketing automation software for local businesses. With the enhanced reporting capabilities, now local businesses can see which specific websites and campaigns drive results, and they can use that insight to guide online marketing investments that will grow their business....
GLOBENEWSWIRE
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Hacked web giant Yahoo has filed a patent application for the ultimate ad-targeting system: a billboard that uses sensors to watch, listen and capture biometric data from the passing public.
Yahoo, still in damage control from this week's claims that it helped the government spy on its email users, has filed a patent for smart technology that brings online ad-targeting capabilities to public billboards.
The billboards would have cameras, microphones, motion-proximity sensors, a...

WEBCACHE
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Time Inc., The New York Times, The Wall Street Journal, and Condé Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today....
ADAGEINDIA
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The Company also announced that Mary Ann O’Dwyer has resigned from the Board of Directors, due to health reasons, effective July 5, 2016. On July 7, 2016, the Board appointed Charles Haggerty, currently a member of the Board and the Audit Committee, to the additional role of chair of the Audit Committee...
BUSINESSWIRE
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