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Facebook | February 29, 2020
Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow....
Marketing Strategy
Zoomd | March 29, 2022
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the "Transaction") of Albert Technologies Ltd. ("Albert") on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world's leading brands. ...
Channel Partnerships
Validity | September 12, 2022
Today Validity, the leading provider of data quality and email marketing success solutions, announced the relaunch of the Validity Partner Program. A strategic initiative which supports email marketers in optimizing their customer engagement programming and increases email marketing and data management ROI. As part of the relaunch, Validity has announced Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang as the latest additions to the program. In light of the tumul...
CRM, Martech, Marketing Analytics
ZINFI Technologies | December 21, 2022
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that G2.com, Inc., the largest software marketplace, has again named ZINFI as a "Leader" in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2's leaders' quadrant in multiple consecutive quarters dating back to 2019. G2 rates prod...
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