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22squared


22squared is an independent, fully-integrated advertising agency that has built human, inventive and inspirational brand experiences for nearly 100 years. As an award-winning agency, we help brands become Welcome Intruders℠ by creating ideas with scale that connect with consumers emotionally and drive powerful conversations. We support iconic brands, such as American Standard, Baskin-Robbins, Dunkin' Donuts, GNC, Mizuno, Publix Super Markets Inc. and Southeast Toyota Distributors, among others with teams based in Atlanta and Tampa, Fla. Visit us at 22squared.com to learn more.

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In today’s day and age, we are able to deliver the right message, to the right person, at the right place and time. And although machines allow us to be more relevant and personal, we still need the right people to make the magic happen.Golik states, “Marketers able to balance programmatic efficiencies with investment engaging communications will derive truly meaningful learnings – one that will inform brand strategy over the long term. That’s why we must find more room f...
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KIRO GM Jay O’Connor says he’s leaving the Cox-owned Seattle CBS affiliate at the end of the year.A Cox spokesperson told TVSpy the station group expects to name his successor at the end of the year.O’Connor was a group vp for Cox Media Group when he was named KIRO GM in June 2012....
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In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. Our rants and raves cover the value of sensibility and a likely strategy for acquiring Twitter; then a listener gets charged up about an example of the week from General Electric....
CONTENT MARKETING INSTITUTE
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Each year, the data that marketing teams hold on their customers will degrade by around 10 – 20%. This is simply because approximately 1% of the population will die, 10% will move house, and email addresses and phone numbers will inevitably change. Not all data will take the same amount of time to degrade. For example, details on customer segments, products or customer type will all deteriorate at different rates. The age of the data plays a part too. If it is over 3 years old then 30% of ...
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Our Young Guns profile takes a weekly look at some of the buzzing young talent under 30s across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Last week we spoke to Bohemia content manager, Cameron Roberts. This week we head to Sydney to speak to MediaCom content and distribution manager, Chris Johnston.
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Fast food chain Wendy’s has promoted its digital marketing firm VML (part of the WPP network) to its agency of record, replacing Publicis North America....
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