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Martech

Mimecast | September 13, 2023

Mimecast's partner program prioritizes enhancing partner experiences with new incentives and investments. Based on the Mimecast Partner ONE foundation, Mimecast's new global reseller program is live in the US and UK, with a worldwide rollout set for October 2023. Existing core programs, like MSP and Technology partnerships, will eventually migrate to Mimecast Partner ONE. Read More

Content Marketing, Marketing Strategy, Marketing Data

Marin Software | December 09, 2022

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has joined the Walmart Platform Partner program as an API partner. Brands using the MarinOne platform will now have access to Walmart Connect to launch campaigns that make it easier for brands to connect with customers directly at the point of sale. Marin has been helping advertisers optimize their digital advertising campaigns for over 15 years, helping the world&rsqu...

Content Marketing

Logicserve Digital | August 13, 2021

Logicserve Digital - MEA, a digital marketing & transformation company based out of Dubai, has won the paid media mandate for Domino's MENAP. As part of this mandate, the company will manage overall paid media activities for the brand in UAE, Qatar, Bahrain, Jordan and Lebanon. The focus of all activities will be on designing highly optimised and customised solutions that will help the brand maximise scale of their business. They will be targeting multiple audience segment...

Marketing Data

The Bay | January 18, 2022

The Bay is pleased to announce the appointment of Alexander Meyer as Chief Customer Officer. Alexander will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer success strategies, with a focus on high growth, brand and personalisation. Reporting directly to Iain Nairn, President and CEO, Alexander will oversee the brand strategy and customer insights, marketing and creative, loyalty, and communications functions for The Bay and Hudson's B...