Akio

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Customers are everywhere and can contact the brand at any time, through any available channel. The Akio.Cx platform by Akio allows your Customer Relation teams to deliver an omnichannel customer experience: telephone, e-mails, chat, Facebook Messenger and Twitter are natively unified in one user-friendly single tool. Call centres and outsourcers, worldwide, are using the AI powered Akio.Cx platform and its Analytics module to enhance their agents and transform supervisors & managers into client satisfaction super-heroes!

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Q&A with Philippe Guiheneuc, Marketing Director at Akio

MEDIA 7 | June 11, 2020

Philippe Guiheneuc is the Marketing Director at Akio, a company that provides customer experience software platforms. It proposes cross-channel solutions that help you with customer engagement management, voice of the customer analysis and brand reputation monitoring. In this Q&A, Philippe speaks about customer satisfaction, CRM, marketing strategies, challenges, branding, and more. MEDIA 7: What inspired you to get into Marketing? PHILIPPE GUIHENEUC: Coming from a family of officials, farmers and painters, I discovered the world of business at the ESSEC business school in Paris. I carefully avoided three subjects: Computer Science, with its flashy green dashboards on a black background, Accounting, for its remarkable ability to make me lose patience, and Selling, because I could not bear to be told no. Consequently, my first job was to sell accounting software! Only fools refuse to change their mind. So I may be half intelligent, because althoughI have discovered a passion for businesswith its three components (communication-marketing-sales) and innovation, to the point of teaching storytelling in business schools, unfortunately I remain insensitive to the poetry of a P&L. That's why I chose to work at Akio. Respect for customers is no longer just a professional obligation but an extraordinary lever for growth. Thanks to the Akio.Cx platform, I contribute a little bit every day to make life easier for customer agents, and that's what makes me happy. M7: What core issue does Akio.Cx software aim to address and what sets it apart from the competition? PG: Akio is the editor of the omnichannel call centre platform Akio.Cx. Our core mission is to turn complexity into simplicity! In the context of increased competition, the quality of the response delivered to clients has become a major stake for all companies. Howeve

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