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Komprise | November 11, 2020
Komprise, the leader in analytics-driven data management as a service (DMaaS), today announced new technical training certifications for cloud data management, financial incentives, and partner portal tools as part of the expanded Komprise Konnect Partner Program. Since the launch of the program, over 50 new partners have been on-boarded and hundreds of partner employees have gone through technical training and certification. The highly popular Komprise Technical Professional trai...
Facebook | February 04, 2020
Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....
Google | April 07, 2020
Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results. These suggestions were given in a Google Webmaster Central hangout after a question was asked Search Engine Journal’s Vahan Petrosyan. He asked for Mueller’s best recommendations for preventing Google from rewriting a web page’s meta description tag. Google doesn’t always use the meta description provided by a web page, and Muell...
Marketing Strategy
ActiveCampaign | June 23, 2022
ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest ind...
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