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EVENTS

5TH ANNUAL CONTENT MARKETING CONFERENCE
5TH ANNUAL CONTENT MARKETING CONFERENCE
April 16-19, 2019
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artif...

Content Marketing Conference
CONTENT MARKETING CONFERENCE
April 16-19, 2019
Content marketing is changing. We’re learning that we don’t need a heavier hammer for success; we need sharper nails. The art of content creation must be mastered to engage customers with high-quality content and valuable information. The science of marketing performance must be perfecte...

Vidyard


Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

RELATED NEWS


The San Jose, Calif.-based software giant entered into a definitive agreement yesterday to acquire Livefyre and will integrate it into the centerpiece of its eight-component marketing cloud: the web content management platform Adobe Experience Manager. The acquisition is subject to certain closing conditions and is expected to close within the next months. The companies did not disclose terms....
CMS WIRE
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Data spending continues to go up - but getting fresh, gleaming, actionable insights remains a challenge. According to a new survey published by the Interactive Advertising Bureau (IAB), organisations are looking to multi-channel to create those harmonious experiences users will love.The study, which polled 105 professionals focused across marketing service providers, developers and publishers, found cross-channel campaign measurement and attribution - cited by 57.3% of those polled - was a top p...
MARKETING TECH
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Today Logical Operations, the leading global information technology instructor-led courseware provider, announced that it has partnered with the Digital Marketing Institute, the recognized international certification standard for the digital marketing industry, to provide expert-facilitated training programs geared to help marketing and sales professionals gain the skills needed to succeed in the digital world....
PRUNDERGROUND
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Alphabet-owned Google has confirmed that it will increase the transparencyof political adverts in time for upcoming elections to the European Parliament as the digital giant seeks to mend fences with politicians on the other side of the Atlantic.A new policy will be introduced requiring political advertisers to file an application for pre-vetting before they may book a political ad, minimising the risk of external states and actors being allowed to maliciously influence results.The measures foll...
THE DRUM
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The “Content Marketing Software Market” report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. This report will help the viewer in Better Decision Making. This report studies the Global Content Marketing Software Market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Content Marketing Software market by c...

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Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market after Europe. Omnicom-owned DDB has had a pretty iron grip on the VW account for 60 years although it’s been handled recently in the US by Deutsch LA....
MOREABOUTADVERTISING
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EVENTS

Content Marketing Conference
CONTENT MARKETING CONFERENCE
April 16-19, 2019
Content marketing is changing. We’re learning that we don’t need a heavier hammer for success; we need sharper nails. The art of content creation must be mastered to engage customers with high-quality content and valuable information. The science of marketing performance must be perfecte...

5TH ANNUAL CONTENT MARKETING CONFERENCE
5TH ANNUAL CONTENT MARKETING CONFERENCE
April 16-19, 2019
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artif...