AAA School of Advertising

OptifiNow | June 17, 2020

OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination process. OptifiNow is a comprehensive sales and marketing automation platform, featuring ...

Content Marketing

CMOS | July 19, 2021

Today, the Chief Marketing Officer (CMO) Council, in collaboration with Evocalize, introduced a new report, "The Exponential Power of Collaborative Marketing."This new report expresses how cooperative marketing can onboard companies such as CPG suppliers, Financial Services firms, local businesses, and partner networks into the data-driven digital marketing revolution. Many of these businesses' local branches and representatives don't have admission to a national...

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to ac...

Content Marketing

Genius Sports | August 18, 2021

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed. Spirable allows brands, agencies and rights holders to create, automate and optimize highly personaliz...