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Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

Content Marketing, Marketing Strategy, Marketing Data

Veeam Software | December 13, 2022

Veeam® Software, the leader in Modern Data Protection, today announced the appointment of Larissa Crandall as vice president of Global Channel and Alliances. Most recently, the Vice President of Global Channel and Alliances at Gigamon, Crandall is an industry leader that will guide Veeam’s investments in a global partner and alliance ecosystem that ensures customers’ data is protected across multiple environments, whether cloud, virtual, physical, SaaS or Kubernetes.
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Martech, Channel Partnerships

PR Newswire | July 19, 2023

Kore.ai, the world's leading enterprise conversational AI (CAI) platform and solutions company, has today announced a new partner program to bolster the support it provides to its indirect sales channel. The Kore.ai Channel Partner Program establishes a new tiered structure for channel partners and solution providers, and commits significant investments for each partner covering go-to-market (GTM), enablement and marketing support while providing additional resources. Gartne...

Content Marketing

Sojern | September 07, 2021

Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct bookings. The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability. With Sojern, Roiback enhances its own digit...