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Content Creation, CRM, Martech
Adara | January 03, 2023
RateGain Travel Technologies has announced that it is acquiring Adara through an asset purchase agreement. Adara is one of the top companies in the world when it comes to predicting consumer behavior. It is based in Silicon Valley. With the acquisition, RateGain Travel Technologies will gain access to Adara’s advanced predictive technology and capabilities, which have been developed over more than a decade. The acquisition will allow RateGain to enhance its AI-powered Data a...
Channel Partnerships
BusinessWire | August 31, 2023
SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, announces new updates to its Transform Partner Program designed to accelerate growth and drive revenue for partners, including increased benefits, a new go-to-market approach, new revenue pools, cloud marketplaces, and more. SolarWinds launched its Transform Partner Program last year to enable industry-leading technology partners to better support their customers’ digital t...
Customer Experience
Zeta Global | September 11, 2023
The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises. The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance. The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones. <...
Marketing Strategy
GTT National | June 22, 2022
Through its latest hire, GTT Communications is solidifying its relationship with its most significant partners in the agent channel. Blaise Brady, the company's newly appointed partner development vice president, will help to expand and deepen the company's relationships with technology solutions brokerages (TSBs) and national partners. GTT continues to fine-tune its operations to improve the customer and partner experience through this appointment. Furthermore, Brady'...
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