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Customer Experience
Zeta Global | September 11, 2023
The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises. The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance. The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones. <...
Content Marketing
iZooto | June 08, 2021
Erem Media Group today declared their association with iZooto to expand on their audience engagement and maintenance endeavors. iZooto, an audience marketing platform, helps media distributers lessen their dependency on Facebook and Google. Erem Media Group has been utilizing iZooto for their flagship websites - Erem News and Foochia - and has seen their traffic increment by more than 20%. Google search updates and Facebook algorithm tweaks have impacted media businesses profoundly and th...
Content Marketing, Marketing Strategy
Impartner | January 06, 2023
Impartner, a provider of partner relationship management (PRM) solutions, has updated its partner marketing automation (PMA) platform to include more "Do it for Me" options to automate co-selling and co-marketing. These updates are included in Impartner's Through-Channel Marketing Automation (TCMA) platform, which was recently named a leader in the G2 2023 Winter Reports. The new "Do it for Me" automation options provide partners with pre-built content, campaigns, and mat...
Marketing Data
Movable Ink | February 21, 2022
Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...
Marketing Strategy
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