Arena Media UK

Marketing Strategy

Okta | September 08, 2023

A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before. Okta is aligning itself with the trend of vendors embracing a partner-centric approach. James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation. ...

Content Marketing

Oracle | September 20, 2021

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Salesforce | May 19, 2020

Salesforce Marketing Cloud allows marketers to know their customers, personalize every interaction in real-time, engage with them across all marketing channels. Salesforce is the global leader in Customer Relationship ...

CrowdStrike | June 16, 2020

CrowdStrike builds out ASEAN channel play through Exclusive Networks. The partnership will also leverage pre- and post-sales support through the distributor’s network of more than 200 engineers. ...