Accenture Interactive

Marketing Analytics

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovati...

Channel Partnerships

techcrunch | November 23, 2020

Metigy, an advertising stage made to enable independent ventures to mechanize a greater amount of the dynamic in their online advertisement crusades, has raised a Series B of $20 million AUD (about $14.6 million USD). The new subsidizing, drove by returning financial specialist Cygnet Capital, will be utilized to develop the Sydney, Australia-based startup's global client base, particularly in the United States and Southeast Asia. Different members in the round included Regal Funds Managemen...

Content Marketing

9Fold | May 13, 2021

HungerRush, a leading cloud-based restaurant software provider, confirmed today the acquisition of 9Fold, a New York-based online omnichannel ordering and digital marketing software solutions firm. HungerRush, an all-in-one POS platform, assists restaurants in saving money, improving guest experience and loyalty, and accelerating growth—all from a single SaaS platform. Restaurants will be able to provide direct online ordering capabilities through a smartphone...

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...