Accenture Interactive

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.


Accenture's Spanish subsidiary has inaugurated a new centre designed to help European clients develop digital marketing content in a multitude of formats and languages. The Accenture Interactive Center of Excellence will be located in the southern city of Malaga and will specialise in the production of digital marketing content, from banner ads and social media posts to websites and videos for marketing companies. Accenture added that over the next two years it will be looking to fill an ant...

"Some 45 million Americans used ad blockers  in 2015, essentially neutralizing about $22 billion in digital advertising, according to a study released earlier this year by PageFair and Adobe. Ad blocker downloads are growing at a 50% clip in the U.S. and at 35% in Europe, where close to 80 million people  are saying “get lost” to marketers butting in on their quality content. No matter how much brand advertisers and their agencies despise ad blockers, this much is clea...


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