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30 Degrees North


30 Degrees North specializes in helping companies grow using a set of marketing and web tactics. We always start with a single question: What is it you're hoping to achieve? From there we make sure you've got a solid marketing strategy that supports your goals.

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With both users and publishers demanding content, one of the more common content marketing and writing hacks involves repurposing old content for re-use. Sometimes this involves a minor change, while at times, making more strategic edit-based decisions is needed. Either way, repurposing old content can not only save tremendous resources such as time and money, but also has the potential to drive customer engagement and uncover additional SEO efforts for publishers once republished....
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BFSI, e-commerce, retail and Infrastructure sectors will together add 1 million plus jobs by the end of 2018, says a report by Indian Staffing Federation. With automation and innovation changing the nature of the work, BFSI contributes 12 per cent, Infrastructure, Construction and Energy 11 per cent and retail and e-commerce together comprise 5 per cent in employing the national flexi staff....
WWW.BUSINESSTODAY.IN
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Don't get hung up with ROI as you try to justify spending on marketing technology, an expert advises. Start at the beginning: Define your business goals and needs and move forward....
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Even the most experienced digital marketers occasionally have campaigns that don’t yield the desired results. But you can help ensure your next campaign doesn’t meet with failure by avoiding these 14 potentially costly digital marketing mistakes....
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Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on implementing some world-changing email program, when all we really need is a smaller, more focused and long-term approach....
MARKETING LAND
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Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why. I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and ...
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