30 Degrees North

Marketing Strategy

Conversica | January 13, 2023

Conversica, Inc. is the top AI-powered conversation automation solutions provider for enterprise revenue teams. The company recently announced its new partner program to expand its already effective partner-led global go-to-market and growth strategy. The announcement of the partner program follows on the heels of Conversica's tremendous growth in its worldwide partnership ecosystem. New partners joining Conversica's ecosystem include the data company Uhuru, one of Salesfo...

Content Marketing

ICW Group | June 10, 2021

A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

Reuters Events News | July 14, 2020

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...

Martech

Zoomd | November 20, 2021

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, reported it has signed a formal marketing partner agreement with Snapchat on November 3, 2021 for becoming Snapchat certified marketing partner. Since its launch in 2011, Snapchat became known for its "mobile-first" social experience. Snapchat places significant emphasis on users interacting with virtual stickers and augmented reality...