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Teleperformance | October 22, 2020
Teleperformance (Paris:TEP), a leading global group in digitally integrated business services, announced today it has been recognized as a global leader in the latest Forrester report on global omnichannel customer services outsourcing which evaluates the top 10 most significant industry players. The Forrester Wave™: Global Omnichannel Customer Services Outsourcers comprehensively evaluated the strengths and weaknesses of each company against 29 separate criteria on a completely independen...
MarketingProfs | August 05, 2020
Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...
Marketing Strategy
Litmus | November 15, 2021
Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...
Investis Digital | July 24, 2020
Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age. As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. W...
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