CBS Interactive

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Marketing Strategy

InMobi | October 04, 2021

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

Digital Information World | January 21, 2020

Recently, Slate released a list named ‘30 most evil tech companies’, which included some top companies affecting our lives on a daily basis. But why call them evil? As much technology is benefiting us, it is also bringing sheer harm to our lives. On the top of the list of evil companies were Amazon and Facebook with Amazon on first and Facebook in the second position. There is no doubt in it as the companies are always into the news for one scandal or another. Amazon gives peanuts to...

Martech

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, p...