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EVENTS

The Brand Marketing Summit West
THE BRAND MARKETING SUMMIT WEST
May 30-31, 2019
As marketers its vital we pioneer new technologies, strategies and channels, to achieve this. Bringing together world renowned CMOs, innovators and experts, The Brand Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their organization forward. A ...

Social Media Marketing
SOCIAL MEDIA MARKETING
May 31-31, 2019
The Social Media Marketing Conference provides then attendees with the opportunity to learn how to make social media connect with their business, new tools and new ways to grow the business they may not have thought of, how to define their strategy and create their plan before taking the plunge into...

Boldwerks


Boldwerks provides premium strategic consulting, brand communications, visual design, and interactive development services. Our mission is to bring powerful creative – informed by experience, crafted by specialists – to small- and medium-sized clients in educational, nonprofit, healthcare, technology, financial, manufacturing, and professional services industries.

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Google has announced pay for conversions, a conversion-based bidding platform for display campaigns. The option, released on Thursday, allows advertisers to choose to pay for conversions rather than clicks when using display campaigns. Paying for conversions means marketers only pay when someone converts on the advertiser’s website or app. In a post, Brent Besson, product manager at Google Ads, writes that marketers will never pay above their target cost per action.  A Google Ads help...
MEDIAPOST
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Are you overwhelmed when trying to choose the best marketing tools for your digital marketing process? It feels like there’s a new tool introduced every day, many of which have overlapping functions. Should you explode your budget and buy them all just in case, or stick with your existing stack, and risk missing out on new technology that could improve your marketing strategy? Don’t panic if you don’t have a MarTech stack in place - you probably have, it's just not named as...
SOCIAL MEDIA TODAY
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YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to merchandising options and a new video format that looks a lot like what Facebook launched earlier this year.“YouTube is a vibrant commun...
MARKETING LAND
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A recent report by the analytics firm App Annie shows the total iOS and Google Play app downloads topped more than 260 billion last year. But what’s in these apps for us?The marketer’s role has evolved dramatically over the years and is still changing. You need to be constantly forming new strategies and campaigns that will attract your audience....
PRDAILY
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Atlanta, GA — Monday, August 22, 2016 — Cox Media Group’s 97.1 The River (WSRV-FM/Atlanta), Atlanta’s Classic Hits, is changing their weekday schedule. Beginning today, Aug. 22, Kaedy Kiely will move from mornings to the afternoon drive where she will continue to play great classic rock for weary Atlanta afternoon commuters. Concurrently, Steve Craig, The River’s resident musicologist, will move to morning drive from afternoons, getting listeners to work with classi...
COXMEDIAGROUP
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Digital marketing strategy is transitioning away from a ‘type-only’ search model, fuelled by the proliferation of voice-enabled digital assistants such as Amazon’s Echo, Google Home, Apple’s Siri and Microsoft’s Cortana.  Digital marketers have been responding to the trend by focusing their efforts in areas such as optimising brand visibility in Google snippets to respond to the rise in voice-search question asking....
MARKETING TECH NEWS
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EVENTS

Social Media Marketing
SOCIAL MEDIA MARKETING
May 31-31, 2019
The Social Media Marketing Conference provides then attendees with the opportunity to learn how to make social media connect with their business, new tools and new ways to grow the business they may not have thought of, how to define their strategy and create their plan before taking the plunge into...

The Brand Marketing Summit West
THE BRAND MARKETING SUMMIT WEST
May 30-31, 2019
As marketers its vital we pioneer new technologies, strategies and channels, to achieve this. Bringing together world renowned CMOs, innovators and experts, The Brand Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their organization forward. A ...