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The pitfalls of using purchased data for email marketing

In this week's video, we take a look at the pitfalls of using purchased data bases of email addresses. Often these lists are not ethically collected, or opted in. Using them can have some serious negative effects.

Spotlight

Klarna

We make shopping smoooth. Our aim is to become the world’s favorite way to shop and bring flexible healthy financial services to consumers. Klarna was founded in Stockholm, Sweden and now has offices in Stockholm, London, New York, Berlin and many more. We offer products and services to consumers and retailers within payments, social shopping, and personal finances. Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, and Nike.

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video | May 23, 2023

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MORE VIDEOS

Spotlight

Klarna

We make shopping smoooth. Our aim is to become the world’s favorite way to shop and bring flexible healthy financial services to consumers. Klarna was founded in Stockholm, Sweden and now has offices in Stockholm, London, New York, Berlin and many more. We offer products and services to consumers and retailers within payments, social shopping, and personal finances. Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, and Nike.

Events