JCDecaux is the number one worldwide in outdoor advertising and self-service bicycle hire. The only pure player worldwide active in the three segments of the outdoor advertising industry (street furniture, transport advertising, and billboard advertising), the Group has generated revenues worth a total of €3,208 million in 2015. JCDecaux, who invented the concept of street furniture in 1964, has played a major role in shaping cities for the last fifty years. It all started with a simple idea: to provide cities with street furniture free of charge in exchange for exclusive advertising rights. This business model still shapes JCDecaux's core business of outdoor advertising. Employing 12,300 people, the Group has operations in more than 70 countries around the world, and has a presence in 3,700 cities with more than 10,000 inhabitants.