CHANNEL PARTNERSHIPS

6 Steps to build strategic partnerships

January 26, 2022

6 step process to build strategic partnerships.

Strategic partnerships are a key activity in business development.

They generate an immense amount of value when done properly.

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Substance Global

Founded in 2004, Substance is an award-winning digital marketing agency, with expertise in the film and entertainment industry. We partner with leading brands and talent alike who seek to challenge the status quo. Together, we are a group of strategists, copywriters, account managers, project managers, publicists, designers, animators and creative technicians.

OTHER VIDEOS

Multi-Touch Multi-Channel Marketing

video | November 29, 2022

In this video, Katrina Davis talks about: Multi-Touch Multi-Channel Marketing Multi-Channel Marketing entails much more than simply using two channels to communicate with leads; it ensures that leads and prospects have a consistent and ongoing experience regardless of how you contact them....

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How Cross Channel Marketing Can Drive More Engagement?

video | November 28, 2022

Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and digital experiences. It is a powerful way of designing your marketing strategy and implementing data and analysis to create omnichannel customer journeys towards your goals....

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The recipe for success: The secret ingredients to partnership growth

video | November 29, 2022

Mix ½ cup of strategy with a dash of innovation. In this session, we reveal the secret ingredients marketers are using to grow their program and drive successful partnership marketing campaigns....

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Beyond growth: Unlocking the true value of your partnership program

video | November 29, 2022

Growth is undeniably one of the most salient metrics when it comes to partnerships. But with a channel packed full of potential, it can be important to look beyond growth to unlock different areas of value in your program. In this session, we hear some of the practical ways the channel is being used to drive impact....

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Spotlight

Substance Global

Founded in 2004, Substance is an award-winning digital marketing agency, with expertise in the film and entertainment industry. We partner with leading brands and talent alike who seek to challenge the status quo. Together, we are a group of strategists, copywriters, account managers, project managers, publicists, designers, animators and creative technicians.

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