Hype 2022 - a global martech summit
September 8, 2022 | Malaysia
Mostly, The words martech and marketing technology get thrown around a lot but how often they’re used correctly is another story all together.? In its simplest definition, martech is the intersection of marketing and technology. Any technology a company uses to deliver its marketing, is marketing technology. However, martech is much more than just platforms. It’s understanding what happens at that critical intersection, the impact this has on your marketing plan, people, process and ultimately the customer.