ANA Content Marketing Conference

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In a recent survey by the ANA, in conjunction with The Content Council, content marketing spending was predicted to increase 42 percent over the next two years, yet only 35 percent of those surveyed had a clearly defined content marketing strategy. To help address these and other important issues, for the first time the ANA is focusing a national conference on this important discipline. The 2022 ANA Content Marketing Conference will focus on the strategy, resources, and best practices in content marketing that deepen customer relationships and drive measurable results. Some of the high level areas the conference will cover include: developing content strategy, measurement, social and digital amplification, content partnerships, content that drives commerce, and creativity. This conference is for senior level content and general marketers who want to learn beyond the basics of content marketing.

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