Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges
The 2022 Customer Loyalty & Personalization Benchmark Survey identifies the biggest challenges retailers are currently facing in both customer acquisition and retention, as well as the tools they are using to sharpen their increasingly vital personalization initiatives.
Check out the full report to access key findings, including:
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Out-of-stocks due to supply chain challenges topped the list of retailers toughest customer loyalty challenges, at 44%;
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41% of retailers cited insufficient staffing's negative impact on in-store CX as a challenge; and
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Inflation is the likely cause for the resurgence of purchase discounts as a customer retention tool; it rose from 55% in 2021 to 73% in 2022.